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From a certain perspective, virtual reality and the Internet of Things are two of the most important technologies to arise in the past decade or more. Taken individually, each technology represents a real sea change. VR has the potential to truly change the world in some surprising ways, while the Internet of Things already has transformed the way we live our lives. It is the confluence of these two developments, though, that offers the most promise and opportunity of all.

The coming age of digital immersion drives the global market for virtual and augmented reality. Fast-paced and fast-growing industries, every sector and major company is jumping on the AR/VR bandwagon, determined to bring the consumer world bigger, better opportunities. As such, it comes as no surprise that the latest industry reports estimate enormous successes in the coming years. The international market for virtual realities was recently valued at USD 1.37 Billion but is expected to grow exponentially to reach a projected value of USD 33.90 Billion in six short years. If that doesn’t put the growing trends of VR technology in perspective, we aren’t sure what will.

It was long considered to be consigned to the realms of science fiction, but today virtual reality (VR) is close to becoming something of an everyday reality. Science fact, if you will.

2016 made clear that virtual reality is poised to become one of the largest trends in tech. With the release of consumer-level equipment like the HTC Vive and Samsung Gear VR, industry analysts predict that VR and AR will be a $120 billion industry by 2020. The technology is finding particular success by supplementing a much older and even larger industry - Sports.

It’s taking the world by storm, again. Pokémon, a staple of mid-to-late nineties culture, has returned with a bang.

Whereas previously these incredibly popular little monsters were collected via playing cards, and latterly handheld computer game systems such as the GameBoy and Nintendo DS, they have now made the rather logical leap onto your smartphone.

The exciting (and frankly long-awaited) strides being made in Virtual Reality over the past 12 months will open up many opportunities for a wide array of industries, from video games to motion pictures. Yet, it’s the healthcare industry, and those who operate within it, that could benefit more than most.

The technological world is changing fast, and as ever, retailers and marketers are doing their best to keep up. More and more, harnessing new tech innovations to provide the best shopping experience is key to success in the retail industry. One buzzword that has risen to the top lately is augmented reality shopping, but not everyone is clear on just what that means.

Some of the great technological advancements of the past 25 years, from CT Scans to wearable technology, have fundamentally changed the way in which patients are diagnosed and treated, and have also dramatically improved the way in which medical practitioners are trained and educated.

Virtual Reality (VR), which uses state of the art motion sensing and speech recognition software to immerse users in a digital experience, is probably one of the most anticipated technologies currently approaching the market. Because a VR system uses much of the same hardware as mobile devices, it’s easy for Virtual Reality startups to come up with products using tools that they are already familiar with.