Marketing

Augmented Reality in B2B Marketing

How Augmented Reality is Reshaping the B2B Landscape

  • Posted by Yariv Levski in Marketing

The definition of business-to-business (B2B) is rapidly changing. While B2B used to refer to commercial transactions between businesses, the power of augmented reality (AR) is transforming B2B by changing how businesses interact with one another. B2B is becoming more than business-to-business marketing; even more than B2B sales. AR is expanding businesses’ ability to connect with each other across multiple channels, and it is increasing the reasons they do so.

How Augmented Reality Helps to Grow Sales

Boosting Your Sales with Augmented Reality

  • Posted by Yariv Levski in Marketing

Global augmented reality market gains are projected to top $133.8 billion by 2021. While much of that growth will be driven by demand for AR applications in the retail and automotive industries, it is safe to say that AR will leave few sectors untouched. Whether your business is only slightly affected by the AR revolution or experiences full disruption, there is one question you should be asking: How can augmented reality be used to grow sales?

Top Augmented Reality Trends 2017

15 Augmented Reality Trends We’re Predicting for 2017

  • Posted by Yariv Levski in Marketing

As we wrap up 2016, we look back on a year of uncertainty. The question of AR versus VR remained a topic among investors and innovators alike. The challenge of mainstream adoption of either platform seemed unresolved. And, to be honest, it seemed that we just didn’t know to do with immersive technologies. What 2016 did give us, with certainty, is a much clearer perspective on the augmented reality trends that will drive both investment and innovation in 2017.

Augmented Reality Marketing

10 Real World Examples of AR Marketing Success

  • Posted by Yariv Levski in Marketing

One of the biggest impacts AR has made in the commercial sector is in marketing and advertising. Augmented reality marketing was nearly unheard of 5 years ago, and today is de rigeur among huge organizations and tiny mom-and-pop shops alike.

Virtual Reality Advertising Campaigns

7 Fantastically Creative Augmented Reality Advertising Campaigns

  • Posted by Aviram Eisenberg in Marketing

Even before the release of Pokémon GO, augmented reality was a term on the tip of everyone’s tongue. AR combines the futuristic flash of virtual reality with a high degree of accessibility, as AR apps are typically based on smartphones rather than dedicated gear.

Virtual Reality Marketing Trends

VR Marketing: The Marketing Industry’s Next Big Thing

  • Posted by Yariv Levski in Marketing

The disruptive effects of Virtual Reality, or VR, on industries across the board is on its way. Advances in VR technology are rapidly redefining what Virtual Reality can do and whose lives it will impact. No longer is it a novel entertainment platform. VR, you see, is growing up fast with ambitions to change the world. While that vision may not be fully realized for some time, Virtual Reality is poised, for certain, to transform the world of marketing.