Augmented reality, like its cousin virtual reality, has been experiencing explosive growth and development in the last few years. Here are 15 of the most interesting, unique, and just plain fun augmented reality startups to keep your eye on in 2017.
The drone industry has barely taken off, but augmented reality technology is already changing the way drones are used for work and play. But why should we be surprised? The power of AR to layer images and data over top of real-world video has already proven its value on the ground, with projected market earnings upwards of $56.8 billion by 2020. It is only natural that augmented reality would take to the skies.
The definition of business-to-business (B2B) is rapidly changing. While B2B used to refer to commercial transactions between businesses, the power of augmented reality (AR) is transforming B2B by changing how businesses interact with one another. B2B is becoming more than business-to-business marketing; even more than B2B sales. AR is expanding businesses’ ability to connect with each other across multiple channels, and it is increasing the reasons they do so.
Global augmented reality market gains are projected to top $133.8 billion by 2021. While much of that growth will be driven by demand for AR applications in the retail and automotive industries, it is safe to say that AR will leave few sectors untouched. Whether your business is only slightly affected by the AR revolution or experiences full disruption, there is one question you should be asking: How can augmented reality be used to grow sales?
Completely revolutionizing the digital spectrum, Augmented Reality integrates a user’s surrounding environment with a digitized live image or picture in real time producing a spectacular virtual result.
As we enter the third quarter of 2016, the future of augmented reality has become very clear, and very bright. AR is a fast-growing field, with perhaps even more potential financial prospects than VR, although there is still some debate on the issue. Conflating this is the continued insistence by the press on confusing the two terms.
One of the biggest impacts AR has made in the commercial sector is in marketing and advertising. Augmented reality marketing was nearly unheard of 5 years ago, and today is de rigeur among huge organizations and tiny mom-and-pop shops alike.
Augmented reality education is a hot topic in the EdTech (educational technology) conversation. It’s no secret why. The research shows that AR is increasingly relevant in today’s technological landscape. Both it and virtual reality are quickly entrenching themselves in the modern educator’s toolbox. This happens just as they are becoming a regular part of students’ daily lives at home with the incredible popularity of Pokémon Go and other AR applications.