Augmented reality game development is poised to dominate the gaming industry. Thanks to advances in both hardware and software, a wealth of opportunities awaits augmented reality game developers and investors.
As VR gaming takes second position, the smart focus in game development is on bringing groundbreaking AR games to a voracious market.
AR Gaming Market Ready to Surge
How voracious? According to industry experts, AR game development will fuel a $284.93 billion market by 2023. With the AR gaming sector growing at a CAGR of 152.7% during the forecast period of 2017–2023, you could say that is a market worth considering.
The walloping potential of AR games should come as no surprise. In 2017, Pokémon Go marked 720 million downloads, pushing the game’s revenue to $1.2 billion. If chasing small virtual creatures across busy streets and through fast food restaurants yields that level of interest — dare we say obsession, we can only assume that better games will attract an even greater following.
AR Game Development Strategies
But satisfying the AR gaming market will not be easy. If you want your piece of the emerging AR gaming market, you need more than a great game idea, you must be proficient in a multitude of cutting-edge technologies. Among the disciplines that must be merged to produce the next generation of augmented reality games are these:
- Gaming technology
- Mobile app development
- Augmented reality technology
- App deployment and marketing expertise
Not many companies possess the unique combinations of skills necessary to pull off a commercially viable AR game. For those that have the ideas and the financial resources, but not the technical capability, there is AppReal.
AppReal — The AR Game Development Experts
AppReal is a leading provider of AR game development services. Companies around the globe, from startups to multinational corporations, have chosen AppReal as their technology partner — and for good reason. We have all of the resources inhouse to take AR games from concept to market. With six R&D labs conveniently located across Western Europe, we can efficiently serve your outsource development needs.
When you partner with us, we are prepared to drive your project from start to finish. Since we follow the Agile methodology, your project will reflect the transparency and flexibility you deserve, at the competitive rates you need.
Your project will progress through 7 basic steps:
- Development of AR game concept
- Development of storyboards
- Game design
- Post-deployment upgrades and support
As a full-service outsource provider, we can handle as much or as little of your project as you want us to.
AppReal employs some of the best developers in the world. The diversity of our teams enables us to expertly target whatever platform you want, including iOS, Android, Tango, or others.
Augmented reality gaming means different things to different people. For some, it means frivolously fun, low-budget games. For others, it means photo-realistic multiplayer games that make the headlines. Either way, we’ve got you covered.
And you can be assured, as soon as new technology is ready for gaming, we’re ready to exploit it to the fullest. Be it the latest advances in haptic feedback technology, cloud-based gaming, or high-res 3D, we turn cutting-edge technology into groundbreaking games.
Our Core Technologies
A game is only as exciting as the tools used to create it. At AppReal, we don’t just rely on SDKs to build games. We have all the coolest stuff any developer could want, and we know how to use it.
Here is a list of the core technologies and products we utilize. We will suggest to you what will work best for your game.
- ARKit: Apple’s AR development platform, designed to create AR apps for iPhone and iPad.
- ARCore: Google’s AR development platform.
- Unity: The leading game engine.
- Wikitude: A cross-platform SDK that targets cloud-based resources.
- Vuforia: The world’s most widely used AR development platform.
- Microsoft Hololens: Microsoft’s holographic, mixed reality viewer.
- OpenCV: Open Source Computer Vision Library, aimed at real-time computer vision processing.
- Vuzix: Provider of AR and VR viewer technology.
- Catchoom: Image recognition solutions.
- ViewAR: Allows combining multiple AR, VR, and mixed reality technologies in one platform.
AppReal combines AR and mobile game technologies to produce next-generation, commercially viable AR games. If our capabilities align with your objectives, we invite you to contact us for a free consultation.