As we mentioned in an earlier article, Apple has long-promised to make a major splash in the AR market. With the recent release of the Apple augmented reality developer framework, ARKit, consider the market properly splashed.
Augmented reality, like its cousin virtual reality, has been experiencing explosive growth and development in the last few years. Here are 15 of the most interesting, unique, and just plain fun augmented reality startups to keep your eye on in 2017.
John Riccitiello is the CEO of Unity Technologies, one of the world’s leading game engines (valued at $1.5 billion). Prior to heading up Unity, he acted as CEO of gaming pioneer, Electronic Arts. It is safe to say that, when John Riccitiello speaks about the future of AR and VR, people listen.
Digi-Capital just published their VR/AR M&A report. Fascinating stuff, really.
The drone industry has barely taken off, but augmented reality technology is already changing the way drones are used for work and play. But why should we be surprised? The power of AR to layer images and data over top of real-world video has already proven its value on the ground, with projected market earnings upwards of $56.8 billion by 2020. It is only natural that augmented reality would take to the skies.
The definition of business-to-business (B2B) is rapidly changing. While B2B used to refer to commercial transactions between businesses, the power of augmented reality (AR) is transforming B2B by changing how businesses interact with one another. B2B is becoming more than business-to-business marketing; even more than B2B sales. AR is expanding businesses’ ability to connect with each other across multiple channels, and it is increasing the reasons they do so.
Global augmented reality market gains are projected to top $133.8 billion by 2021. While much of that growth will be driven by demand for AR applications in the retail and automotive industries, it is safe to say that AR will leave few sectors untouched. Whether your business is only slightly affected by the AR revolution or experiences full disruption, there is one question you should be asking: How can augmented reality be used to grow sales?