At the recent WWDC (Worldwide Developers Conference) in California, Apple announced a tool called ARKit, which has been designed to provide advanced Augmented Reality (AR) features and capabilities on iOS.
John Riccitiello is the CEO of Unity Technologies, one of the world’s leading game engines (valued at $1.5 billion). Prior to heading up Unity, he acted as CEO of gaming pioneer, Electronic Arts. It is safe to say that, when John Riccitiello speaks about the future of AR and VR, people listen.
Digi-Capital just published their VR/AR M&A report. Fascinating stuff, really.
The drone industry has barely taken off, but augmented reality technology is already changing the way drones are used for work and play. But why should we be surprised? The power of AR to layer images and data over top of real-world video has already proven its value on the ground, with projected market earnings upwards of $56.8 billion by 2020. It is only natural that augmented reality would take to the skies.
The definition of business-to-business (B2B) is rapidly changing. While B2B used to refer to commercial transactions between businesses, the power of augmented reality (AR) is transforming B2B by changing how businesses interact with one another. B2B is becoming more than business-to-business marketing; even more than B2B sales. AR is expanding businesses’ ability to connect with each other across multiple channels, and it is increasing the reasons they do so.
Global augmented reality market gains are projected to top $133.8 billion by 2021. While much of that growth will be driven by demand for AR applications in the retail and automotive industries, it is safe to say that AR will leave few sectors untouched. Whether your business is only slightly affected by the AR revolution or experiences full disruption, there is one question you should be asking: How can augmented reality be used to grow sales?
As we enter the third quarter of 2016, the future of augmented reality has become very clear, and very bright. AR is a fast-growing field, with perhaps even more potential financial prospects than VR, although there is still some debate on the issue. Conflating this is the continued insistence by the press on confusing the two terms.
One of the biggest impacts AR has made in the commercial sector is in marketing and advertising. Augmented reality marketing was nearly unheard of 5 years ago, and today is de rigeur among huge organizations and tiny mom-and-pop shops alike.
Augmented reality education is a hot topic in the EdTech (educational technology) conversation. It’s no secret why. The research shows that AR is increasingly relevant in today’s technological landscape. Both it and virtual reality are quickly entrenching themselves in the modern educator’s toolbox. This happens just as they are becoming a regular part of students’ daily lives at home with the incredible popularity of Pokémon Go and other AR applications.