AR Market

Augmented Reality Future

Our Incredible Augmented Reality Future is Here

As we enter the third quarter of 2016, the future of augmented reality has become very clear, and very bright. AR is a fast-growing field, with perhaps even more potential financial prospects than VR, although there is still some debate on the issue. Conflating this is the continued insistence by the press on confusing the two terms.

Augmented Reality Marketing

10 Real World Examples of AR Marketing Success

One of the biggest impacts AR has made in the commercial sector is in marketing and advertising. Augmented reality marketing was nearly unheard of 5 years ago, and today is de rigeur among huge organizations and tiny mom-and-pop shops alike.

Augmented Reality in Education-trends

5 Reasons Augmented Education is Sweeping the EdTech World

Augmented reality education is a hot topic in the EdTech (educational technology) conversation. It’s no secret why. The research shows that AR is increasingly relevant in today’s technological landscape. Both it and virtual reality are quickly entrenching themselves in the modern educator’s toolbox. This happens just as they are becoming a regular part of students’ daily lives at home with the incredible popularity of Pokémon Go and other AR applications.

Augmented Reality Design approaches

2 Design Approaches to Building Augmented Reality Apps

Virtual reality and augmented reality development brought investments to the tune of $2 billion from July 2015 – July 2016, according to industry analysts Digi-Capital. Venture capital firms like the VR Venture Capital Alliance, which currently holds over $12 billion in deployable capital, continue to bear out AR and VR as far more than just another tech fad. Augmented reality design is big business, and will only grow as time goes on.

Augmented Reality App Development Cost

How Much Does It Cost to Develop an AR App?

The mixed reality industry is likely to be by far the most profitable industry for this decade. The former is a statement that’s been repeated and re-said countless times over the past couple years. However, now the projected numbers wholly support the claim.

How Location-Based Augmented Reality works

The Unchartered Potential of Location-Based Augmented Reality

Seamlessly blending reality with computer-generated graphics and animations, augmented reality is the technology which has enabled a real-time interaction between the virtual and the real. AR is the live view of the everyday surroundings supplemented by digitized media via various highly advanced computer techniques. In contrast to virtual reality, which is often the figment of one’s imagination brought to virtual life, AR is the enhancement of an individual perception of reality.

Augmented Reality in Healthcare

AR and Healthcare: The Future Is Now

Some of the great technological advancements of the past 25 years, from CT Scans to wearable technology, have fundamentally changed the way in which patients are diagnosed and treated, and have also dramatically improved the way in which medical practitioners are trained and educated.

Augmented Reality vs. Virtual Reality - Differences and Similarities

Augmented Reality vs. Virtual Reality – Differences and Similarities

Woody Allen once quipped: "I hate reality but it's still the best place to get a good steak." Perhaps that's true, but with the current investment in both virtual and augmented reality, one might wonder how soon technology will prove Allen wrong. A close examination of the augmented reality vs. virtual reality debate shows it might come sooner than you think.