It’s a great time to be a car tech enthusiast. Disrupters and major manufacturers alike are racing headlong to deploy cars that literally drive themselves. That’s exciting enough, but the best is yet to come.
As the purveyors of a high ticket item, automotive manufacturers and retailers have always been more than happy to experiment with new technology in the pursuit of profit. Today’s car buyers are more savvy and more careful than ever before, and virtual reality is the most recent tool being used to keep cars rolling off the line and into consumers’ driveways.