How to Create a Best Selling AR Game Using Apple ARKit

The Internet is bustling with examples of how to build augmented reality games using ARKit, from instructions on using Xcode 9 with ARKit to providing complete sample code. With online resources becoming increasingly available to help game creators tap the power of ARKit, there is no excuse for not churning out the next generation of AR games today.

Hire the Leading AR Game Development Company

Augmented reality game development is poised to dominate the gaming industry. Thanks to advances in both hardware and software, a wealth of opportunities awaits augmented reality game developers and investors.

As VR gaming takes second position, the smart focus in game development is on bringing groundbreaking AR games to a voracious market.

AR Gaming Market Ready to Surge

How voracious? According to industry experts, AR game development will fuel a $284.93 billion market by 2023. With the AR gaming sector growing at a CAGR of 152.7% during the forecast period of 2017–2023, you could say that is a market worth considering.

The walloping potential of AR games should come as no surprise. In 2017, Pokémon Go marked 720 million downloads, pushing the game’s revenue to $1.2 billion. If chasing small virtual creatures across busy streets and through fast food restaurants yields that level of interest — dare we say obsession, we can only assume that better games will attract an even greater following.

AR Game Development Strategies

But satisfying the AR gaming market will not be easy. If you want your piece of the emerging AR gaming market, you need more than a great game idea, you must be proficient in a multitude of cutting-edge technologies. Among the disciplines that must be merged to produce the next generation of augmented reality games are these:

  1. Gaming technology
  2. Mobile app development
  3. Augmented reality technology
  4. App deployment and marketing expertise

Not many companies possess the unique combinations of skills necessary to pull off a commercially viable AR game. For those that have the ideas and the financial resources, but not the technical capability, there is AppReal.

AppReal — The AR Game Development Experts

AppReal is a leading provider of AR game development services. Companies around the globe, from startups to multinational corporations, have chosen AppReal as their technology partner — and for good reason. We have all of the resources inhouse to take AR games from concept to market. With six R&D labs conveniently located across Western Europe, we can efficiently serve your outsource development needs.

Our Process

When you partner with us, we are prepared to drive your project from start to finish. Since we follow the Agile methodology, your project will reflect the transparency and flexibility you deserve, at the competitive rates you need.

Your project will progress through 7 basic steps:

  • Development of AR game concept
  • Development of storyboards
  • Game design
  • Testing
  • Marketing
  • Deployment
  • Post-deployment upgrades and support

As a full-service outsource provider, we can handle as much or as little of your project as you want us to.

AR Game Development by AppReal

ARKit demo app by AppReal
How to make ARKit apps.

Our Capabilities

AppReal employs some of the best developers in the world. The diversity of our teams enables us to expertly target whatever platform you want, including iOS, Android, Tango, or others.

Augmented reality gaming means different things to different people. For some, it means frivolously fun, low-budget games. For others, it means photo-realistic multiplayer games that make the headlines. Either way, we’ve got you covered.

And you can be assured, as soon as new technology is ready for gaming, we’re ready to exploit it to the fullest. Be it the latest advances in haptic feedback technology, cloud-based gaming, or high-res 3D, we turn cutting-edge technology into groundbreaking games.

Have a AR/VR Project in Mind? We Are Here to Discuss

Our Core Technologies

A game is only as exciting as the tools used to create it. At AppReal, we don’t just rely on SDKs to build games. We have all the coolest stuff any developer could want, and we know how to use it.

Here is a list of the core technologies and products we utilize. We will suggest to you what will work best for your game.

  • ARKit: Apple’s AR development platform, designed to create AR apps for iPhone and iPad.
  • ARCore: Google’s AR development platform.
  • Unity: The leading game engine.
  • Wikitude: A cross-platform SDK that targets cloud-based resources.
  • Vuforia: The world’s most widely used AR development platform.
  • OpenCV: Open Source Computer Vision Library, aimed at real-time computer vision processing.
  • Vuzix: Provider of AR and VR viewer technology.
  • ViewAR: Allows combining multiple AR, VR, and mixed reality technologies in one platform.


AppReal combines AR and mobile game technologies to produce next-generation, commercially viable AR games. If our capabilities align with your objectives, we invite you to contact us for a free consultation.

How to Create a Best Selling Apple ARKit App

With the introduction of ARKit, Apple provided not only a new AR platform, but new AR markets to boot. Boasting the world’s largest AR platform, Apple is relying on developers to make ARKit apps that push the boundaries of what AR can do.

Although there are plenty of examples of ARKit apps online, most only toy with the powerful AR features which the AR development platform offers. Sure, viewing the entire solar system on your kitchen table is neat, but ARKit can do more. Infinitely more.

In a recent article we discussed how to develop cutting edge AR games based on the ARKit feature set. In this article, we will take a similarly non-technical approach to ARKit app development for the lucrative business and industrial AR markets.

A Look At ARKit Features

An AR developer can use ARKit to create AR apps of varying complexity. With relatively little effort, you can, perhaps, create apps that help the user navigate their way through an unfamiliar neighborhood. With a bit more effort, you can develop full-featured applications that solve difficult problems for business or industry. The more complex the problems you solve, the more complex you AR application needs to be, and the greater will be your ROI.

ARKit Capabilities

Making complex apps that satisfy the needs of your target market requires a solid grasp of the capabilities ARKit offers you. Although most of the capabilities and features we will discuss will only benefit users of iPhone X, don’t let that discourage you. There are plenty of new AR features that will run perfectly well on iPhone 6 through iPhone 8 Plus, as well as iPad Pro and iPad Pro (2017).

Here are the three major capabilities offered by ARKit:

  1. Positional Tracking. ARKit enables apps to detect object position, orientation, and motion within the scene.
  2. Scene Understanding. This capability is both basic and powerful, allowing apps to detect horizontal planes, to identify stable anchor points, and to adjust the image in accordance with ambient lighting conditions.
  3. Rendering Integration. ARKit is powerful, but no platform is a one-and-all AR solution. ARKit rendering integration allows development integration with scene-rendering frameworks such as Metal and SceneKit.

The capabilities ARKit provides developers are best demonstrated by utilizing the advanced technologies included in the iPhone X, as explained below.

How to develop ARKit apps

ARKit demo app by AppReal
How to make ARKit apps.

TrueDepth Camera

The iPhone X TrueDepth cameras empower your apps to have pseudo-3D depth-sensing powers. More specifically, imagine the possible business applications for AR applications with the following features:

  • Detection of 50+ muscle movement
  • Custom rendering of graphics over 3D face mesh models
  • Device position and orientation detection in real time
  • Lighting estimation based on the face illumination
  • Facial recognition.

Thanks to ARKit, coding these features into your app is the easy part. The challenge is applying them creatively to make unique and powerful AR apps that perform useful work. Consider adding these five functions to your next mobile AR app:

  1. Face recognition for security apps
  2. Mood identification for dating apps
  3. Facial reconstruction tools for the plastic surgery industry
  4. Scene enhancement for the visually impaired
  5. 3D scene modeling by drones equipped with Apple devices

We could expand this list a hundred times, but the best ideas for your AR app development business will come from you.

Have a AR/VR Project in Mind? We Are Here to Discuss

Visual Inertial Odometry

VIO combines sensor and camera data in the mobile device to inform your app of the device’s precise position, orientation, and motion relative to its physical environment. This allows you to equip your app with the following features:

  • Precise measurements of objects within the scene
  • Detection of object movement within the environment
  • Accurate 3D scene-modeling capabilities
  • Sensing of acceleration and speed at which the device is moving

How can these features — when combined with AR—be used to create apps for business, industry, and even consumer markets? Here are a five ideas; we are sure you can think of more:

  1. Autonomous drones that record or transmit AR mapping data
  2. Conversion of prototype products into precise 3D models by scanning with mobile device
  3. Performance charting for joggers
  4. Non-GPS navigation apps for pedestrian tourists
  5. 3D educational AR apps

To better understand how VIO and AR can work together, check out the videos over on Apple Insider.

High Performance Hardware and Rendering Optimizations

ARKit is designed to fully exploit the power of iOS 11 and Apple’s advanced processors. It is also designed to integrate with other AR development and rendering tools.

Here is a brief list of the advantages ARKit offers, when combined with AR-optimized hardware and 3rd-party technologies such as Metal:

  • Extremely low-latency imagery
  • Program access to the device Graphics Processing Unit (GPU) for optimized graphics
  • Adaptive responses through machine learning

This deceptively short list opens a world of advanced features for the picking, as you develop your next AR app:

  1. High-speed image rendering for integrating AR data into rapidly moving industrial environments
  2. Fast and detailed Simultaneous Localization And Mapping (SLAM) functionality
  3. AR graphics that overlay the environment with life-like realism
  4. Real-time syncing the app with cloud-based data using a Realm Object Server
  5. AR apps that don’t wait for the user, but which use machine learning to predict the user’s next action

As powerful as ARKit is, it is, after all, only a development platform. To get the most out of your ARKit apps, you want to target the latest Apple devices. Fortunately, Apple’s online SDK resources make it easy for you to do so.

How AppReal Can Help With Your ARKit Project

Although ARKit is in its infancy, it will be the catalyst by which AR matures into a mainstream technology. To be sure, ARKit will take gaming to the next level, but it would be a mistake not to think of ARKit as more than a game development platform. In truth, the market potential for ARKit applications in business and industry far outshines what we expect to see in the gaming market, as great as that will be.

But market potential is of little value if you don’t have a compelling product. That’s where AppReal comes in. We are a leading provider of outsourced augmented reality development. We are experts in every aspect of VR and AR technologies, and our mobile app developers are among the best in the world. With six R&D labs across Europe, we are positioned to serve your development needs, regardless of your location.

Why not call us, today, for a no-cost consultation?

7 Reasons Why Enterprise Needs Apple ARKit

September marks the long-awaited release of the iPhone 8 and iPhone 8 Plus, with the iPhone X slated for release in October. What that means for consumers is a choice between getting an iPhone 7 upgrade, or owning the most powerful handheld device on the planet. What it means for the business sector is an opportunity to tap new markets, using the power of Apple’s new AR development platform, ARKit.

5 Golden Rules for Hiring ARKit Developers

Mainstream augmented reality is almost upon us, thanks to Apple ARKit. Developers are lining up around the block to take advantage of the technology and the mass market it brings.

Will ARKit Lead a HealthTech Revolution?

It could be argued that Apple does not make new things, it just takes things others have invented and then makes them better than anyone else does. IMB created Windows, Apple created the Mac. IBM created the first smartphone, and Apple created the iPhone. In 1968, Ivan Southerland invented the first VR and AR headsets. With the 2017 release of ARKit, Apple stakes claim to “the largest AR platform in the world.”

4 Reasons Developers are Thrilled for Augmented Reality Indoor Navigation

Here in the middle of 2017, the biggest players in tech continue to rapidly develop consumer-grade augmented reality. Apple’s ARKit is about to release, bringing AR to millions of new users. Google continues its steady march forward with Project Tango, and specialized solutions like Pointr are finding their niche.

10 Business Ideas for Apple Augmented Reality

Apple’s long-awaited entry into AR became a reality when Apple revealed its AR development platform ARKit, at the 2017 World Wide Developer’s Conference.

How to Make an Augmented Reality iPhone App Using ARKit

As we mentioned in an earlier article, Apple has long-promised to make a major splash in the AR market. With the recent release of the Apple augmented reality developer framework, ARKit, consider the market properly splashed.